设定产品与品牌策略
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文件页数：18 页
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更新日期：2008-06-07
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文件大小：433.5 K
简 介：
Setting the Product and Branding Strategy by
PowerPoint by
Milton M. Pressley
University of New Orleans
Kotler on Marketing
The best way to hold customers is to constantly figure out how to give them more for less.
摘要 一
產品是行銷組合中的首要且最重要的要素。產品策略需協調有關產品組合、產品線、品牌及包裝與標籤等決策的制定。
......
Setting the Product and Branding Strategy by
PowerPoint by
Milton M. Pressley
University of New Orleans
Kotler on Marketing
The best way to hold customers is to constantly figure out how to give them more for less.
摘要 一
產品是行銷組合中的首要且最重要的要素。產品策略需協調有關產品組合、產品線、品牌及包裝與標籤等決策的制定。
......
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